Google Ads (previously: Google AdWords) is the most widely used online advertising service. It enables the public and businesses to develop and post advertisements via a wide variety of Google resources such as its search results, sites, and applications. With its finely-tuned targeting and comprehensive analytics, there is no wonder why Google Ads has excelled in success among many marketers and advertisers.
There might come a time when for some reason, you may want to stop using Google Ads and delete your account. Maybe you have not seen such a benefit from this service in terms of your business or probably there is a need to try out other ads management services. This is why, this article aims to cover the steps one needs to take when closing their Google Ads account completely.
We have also covered guide on how to deactivate google ads account here.
Table of Contents
Reasons to Delete Your Google Ads Account
There are several reasons why you might want to delete your Google Ads account:
- Ineffective Advertising: More often than not, some advertisements will fail and lead to some losses, hence one will need to look for different advertising means. If you’re not being paid back for what you advertised for, then the time has come to act. Do one thing…. change google ads strategy or look for other options.
- Budget Constraints: Advertising on Google Ads can be quite expensive for any advertising business, Firm or even new businesses especially if it is a start-up and has limited fund resources. Deleting your account may be a necessary cost-saving measure.
- Re-Examining Your Business Marketing Strategies: As your business grows, the areas on focus as regards marketing will also shift and there can be chances that Google Ads may not fit into your strategy anymore.
- Data Issues: There are also limitations with Google Adwords account where clients may decide to eliminate their accounts and lessen the risk of unauthorized data collection and tracking.
- Legal Restrictions: Some businesses or countries might have their own policies or limitations with regard to the use of advertisement websites such as Google Adwords, therefore, the reason to close your account.
Preparing to Delete Your Google Ads Account
Before you proceed with deleting your Google Ads account, it’s essential to take a few preparatory steps:
- Prepare for Account Closure: Take 48 hours to read and assess your Google Ads account and any actions taken in anticipation of the account closure have been noted.
- Backup Your Data: Download and save any relevant data from your Google ads account e.g. campaign performance, ad creatives, keyword research etc. You may want to use these at some point or if you decide that Google Ads is worth using once again.
- Cancel Recurring Payments: In case you have any such recurring payments or billing associated with your Google Ads account, make sure to cancel them before going ahead with deleting your account in order to prevent any charges that may be unexpected.
Also Check out Awareness Campaign Duration.
Step-by-Step Guide on How to Delete Your Google Ads Account
- Go To The Account Settings: On the top right side of the google ads interface, there is a gear symbol which is used to go to where the account settings are located
- Head To The Account Management Section: Account settings are where you will find the section entitled as “Account Management”
- Click On “Close Account”: Under the same heading “Account Management” there is an option on “Close Account”. Click on this option.
- Understand What You Have To: Close the Account: The last thing Google will make you do is to present you what the account closure process will look like. It is advisable to go through the information in order to understand what the account deletion will mean in regard to using google ads services
- Confirm Account Deletion: If you want to proceed with deleting your Google Ads account, kindly confirm by clicking the “Close Account” button.
- Complete the Verification Process: It is also important to note that Google may ask for further verification from you or further details before they delete the account. Therefore, follow the instructions given above and verify your account.
- Receive Confirmation of Account Deletion: You will receive a notification confirming the closure of your Google Ads account via email once the deletion procedure has been initiated by Google.
Learn how google ads can advance your business goals.
What Happens After You Delete Your Google Ads Account?
After you’ve successfully deleted your Google Ads account, there are a few things to keep in mind:
- Termination of Advertising Campaigns: All of active advertising campaigns will be canceled instantly and ads will no longer be placed on Google Ads system.
- Loss of Account Data: All of the information and data pertaining to your Google Ads account including campaign analysis, advertisements, research on keywords, and many others will be lost beyond reach. This is why one must always make sure to save their information prior to deleting their account.
- Inability to Reactivate the Account: Once you delete your Google Ads account, you can never reactivate it. It means that if in any event you wish to utilize Google Ads at a later stage, a new Google Ads account has to be set up.
- Potential Impact on Other Google Services: Closing Google Ads may have negative consequences on other services linked to Google Ads, such as Google Analytics service, since these may depend on having an active Google Ads account. Note to yourself that there might be some repercussions of doing that.
Alternatives to Google Ads for Online Advertising
If you’ve decided to delete your Google Ads account, you may be wondering what alternatives are available for your online advertising needs. Here are a few options to consider:
- Buying Ads on Social Media: As a Facebook or Instagram advertiser, you’re able to engage in specialized and highly targeted campaigns focusing on specific audiences and objectives.
- Automated advertising: Advertising Platforms that works in a programmatic style like The Trade Desk, Criteo and similar platforms are ad networks that you can easily buy programmatic advertisement in and reach out across a wide range of websites and applications.
- Promoting with Influencers: Finding and joining forces with the right influencers in your industry can help you expose your business and its offerings to new places.
- Email Marketing – The Efficient Promotion Method: With proper engagement, e-mailing proves to be a productive platform that touches the conscience of a client leading to conversion.
- Content Marketing: Utilizing quality and informational content can bring in potential clients and maintain them, without relying on the traditional marketing approach.
Tips for Optimizing Your Online Advertising Without Google Ads
If you decide to explore alternatives to Google Ads, here are some tips to help you optimize your online advertising efforts:
- Understand Who Your Customers Are: It is inevitable to craft an advertisement appealing to the intended audience without knowing who they are.
- Broaden the Scope of Advertising: Avoid putting all advertising eggs in one advertising platform for you may end up getting frustrated. Test run a cocktail of channels to discover the most effective one for your business.
- Track Results and Evaluate Progress: Try each of your paid advertisement strategies for some time and keep an eye on the results to comprehend what is working and what needs alterations.
- Make Your Ad Creative More Appealing: Crafting ad creatives may take time but putting pretty and good advertisements for your ideal people is an important task.
- Experiment: The last action to take is making and testing for various advertising techniques, concepts, and whom you should advertise to.
Common Mistakes to Avoid When Deleting Your Google Ads Account
As you proceed with deleting your Google Ads account, be mindful of these common mistakes to avoid:
- Item Charge: The failure to cancel any billing details or recurring payments associated with the Google Ads account will most likely lead to unforeseen consequences.
- Non-inform Disoblige: Not informing your new advertising partners, new agencies, and new stakeholders about the new development about the discontinuation of the Google Ads account will hamper advertising activities on the new platform.
- Deleting or Suspending Your Account: Deleting a Google Ads account involves a careful process that when ignored and the activity done in a hurry, there are consequences.
- Do not have Full Scale Advertising Alternatives: Deleting Google Ads account without proper replacement advertising channels will make the business exposed.
Frequently Asked Questions About Deleting Google Ads Accounts
Q: Are there chances of recovering a deleted account?
A: No, it is not possible. If you ever delete your account and later want to again place ads through Google Ads, you can not do so since the account has been deleted for good.
Q: Is there a risk of losing other Google services when I delete my Google Ads account?
A: Your Google Ads account deletion could influence the usage of several Google systems like Google Analytics if they were interlinked with Google Ads accounts. So make sure you know all the other implications of February 23, 2013 Google bids.
Q: How long will it take for a user to delete the Google Ads account?
A: This is one factor within the deletion procedure that is rather fast. However, the completion of other steps, especially the verification and confirmation, usually depend on the specific factor and the status of my account.
Q: Can I close my ads account if there is a balance?
A: A Google Ads account cannot be deleted while the account holder has an outstanding balance except after all unpaid balances are cleared by the google ads holder. If you have an account with unpaid balances under google advertisement, that has to be settled before proceeding to remove the account.
Q: Do I get any refunds on the advertising budget which has not been utilized?
A: In case you delete your account, Google Ads will not reimburse any part of the advertising budget which has not been used. Any still existing account balance in such cases will be treated as non-refundable.
Conclusion
It is worth stating that when it comes to deleting your Google Ads account, one needs to be cautious with such a step. This is the last step of the account deletion process and once it is gone through, further account settings will not be changed or modified, so there are some more ways one can advertise their business.
As it concerns, you should always keep in mind the fact that the success in the area of online advertising will be derived from the efforts such as; conducting what may be termed as proper testing, extensive measurement, and refinement of the ideas utilized in the marketing exercises in question.