Mastering PPC & Meta Ads for Your Success
PPC & META ADS
Drive Explosive Growth with Targeted PPC & Meta Ads
Are you tired of throwing money at ad campaigns that don’t deliver? Stop wasting your ad budget on ineffective strategies. We specialize in creating data-driven PPC and Meta Ads campaigns that are meticulously crafted to deliver measurable results. From increasing targeted website traffic and generating qualified leads to driving higher conversions and maximizing your ROI, we partner with you to achieve your specific business goals through the power of precisely targeted advertising. We understand the nuances of both paid search and social media advertising, and we leverage that expertise to ensure your campaigns are optimized for success.
Strategy & Planning
The first step is strategy and planning: understanding client goals, audience, and budget. Keyword research informs PPC campaigns, while audience targeting parameters (demographics, interests) guide Meta Ads. A comprehensive strategy is developed, outlining objectives, ad formats, bidding, and metrics.
Campaign Setup & Creation
Based on the strategy, the actual campaigns are created within the chosen advertising platforms (Google Ads, Meta Ads Manager). This includes writing compelling ad copy, designing visually appealing ad creatives (images/videos), setting up targeting parameters, defining budgets and bids, and configuring conversion tracking.
Campaign Management
Once the campaigns are live, ongoing monitoring and optimization are crucial. This involves tracking key performance indicators (KPIs) like click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). A/B testing is used to experiment with different ad variations and targeting options to improve performance.
Reporting & Analysis
Regular reporting provides clients with insights into campaign performance. This includes data visualizations, performance summaries, and analysis of key metrics. The data is used to identify trends, understand what’s working and what’s not, and make informed decisions about future campaign optimization.
━ Categories Of PPC & Meta Ads
PPC and Meta ads offer various approaches. Search ads target user intent on search engines, while display ads reach broader audiences on websites and apps. Social media ads leverage user demographics and interests on platforms like Facebook and Instagram. Finally, retargeting ads re-engage users who previously interacted with a website or app. These categories allow advertisers to tailor their campaigns for specific goals and audiences.
- Search Ads (PPC)
- Display Ads (PPC/Meta)
- Social Media Ads (Meta)
- Remarketing Ads (PPC/Meta)
Pay-Per-Click Plans
Basic PPC Package
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Keyword Research
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Ads Development
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Bidding
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Ad Extensions
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Negative Keywords
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Campaign Setup
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5-day delivery
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Account setup
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5 suggestions
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3 audience targeting suggestions
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Campaign QA
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5 ad extensions
Advanced PPC Package
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Audit
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Optimization
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7-day delivery
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Account setup
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10 suggestions
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5 audience targeting suggestions
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10 ad extensions
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Campaign QA
Enterprise PPC Package
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Ongoing campaign management
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Optimization
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30-day delivery
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Account setup
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10 suggestions
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10 audience targeting suggestions
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10 ad extensions
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Campaign QA
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Ongoing management
Meta Ads Plans
Basic Meta Ads Package
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Highly Targeted
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Facebook/Instagram Ads Campaign (1 AD)
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No design
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No Ad Copy
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No MGMT
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2-day delivery
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Target audience research
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1 ad
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Campaign setup
Advanced Meta Ads Package
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Highly Targeted
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Facebook/Instagram Ads Campaign
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2 AD Design
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5 Days MGMT after delivery
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4-day delivery
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Target audience research
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Ad content creation
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Ad content creation
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2 ads
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Campaign setup
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Optimize campaign
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5 days
Enterprise PPC Package
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Targeted 4 ADs Designs
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Prospecting
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Re-Engagement
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Re-Targeting
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10 Days MGMT after delivery
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6-day delivery
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Action plan
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Target audience research
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Ad content creation
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4 Ads
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Campaign setup
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Optimize campaign
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Ads analytical report
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10 days