SMM For Pinnacle Builder
The Problem:-
Pinnacle Builders, a construction and renovation firm in the UK, faced a significant trust and engagement gap on social media. Despite delivering high-quality residential and commercial projects, their digital presence was “static,” featuring low-resolution imagery and inconsistent updates. This lack of visual storytelling meant they were struggling to differentiate themselves from local competitors. They also faced a low conversion rate from their social channels, as potential clients had no clear way to verify the quality of their work or engage with the brand for quotes. Essentially, their social media was a “digital billboard” rather than an active community-building and lead-generation tool.
The Solutions:-
We implemented a “Visual Excellence & Engagement” SMM strategy to showcase Pinnacle Builders as a premier UK construction partner:
High-Impact Visual Storytelling: We moved away from basic “before and after” photos to high-definition video walkthroughs and time-lapse construction reels, highlighting the craftsmanship and attention to detail in every project.
Community-Centric Engagement: We introduced “Expert Advice” segments on Instagram and Facebook, answering common homeowner questions about renovations and planning permissions, positioning the brand as a helpful authority.
Targeted Paid Social Ads: We deployed localized Meta ad campaigns targeting homeowners within a 30-mile radius of their primary service areas, using “Lead Generation” forms to capture project inquiries directly within the app.
Customer Journey Highlights: We integrated video testimonials and “Behind the Scenes” content featuring the actual building team to humanize the brand and bridge the trust gap with new prospects.
Outcomes / Results:-
The social media transformation of Pinnacle Builders delivered a dramatic shift in both brand perception and lead volume:
210% Increase in Engagement: High-quality video content led to a surge in comments, shares, and saves, significantly boosting organic reach across the UK.
95% Growth in Social Leads: The implementation of targeted lead-gen ads resulted in a consistent flow of high-intent project inquiries, reducing the cost-per-lead by 40%.
Stronger Brand Trust: Video testimonials and “Real-Time” project updates increased the brand’s credibility, leading to a higher closing rate during in-person site visits.
A Cohesive Digital Portfolio: Pinnacle Builders now possesses a vibrant, professional social presence that serves as a permanent, high-converting digital showroom for their work.