Web Development For Ducting Supplies
The Problem:-
Ducting Supplies, a specialist UK provider of ventilation and ductwork components, faced a significant “Technical Complexity” barrier. Their original website was built on a rigid, legacy platform that couldn’t efficiently manage the thousands of technical variations—such as diameters, materials, and lengths—inherent to industrial products. This resulted in a cluttered user interface where both DIY homeowners and professional HVAC contractors struggled to find specific parts. Additionally, the site lacked mobile responsiveness, which was a critical failure for contractors trying to source parts while on-site. Without real-time inventory syncing or a streamlined B2B ordering process, the brand was losing high-value trade contracts to more digitally-advanced competitors.
The Solutions:-
We engineered a high-performance Shopify Plus e-commerce platform specifically optimized for the technical requirements of the industrial ventilation sector:
Advanced Variant Management: We developed a custom filtering system that allowed users to select specific diameters (e.g., 100mm to 500mm) and materials (Galvanised vs. Stainless Steel) directly from a single product page, drastically reducing site clutter.
B2B & B2C Hybrid Functionality: Integrated a dedicated “Trade Portal” offering tiered volume pricing and VAT-exclusive displays for professionals, while maintaining a simplified “Retail-Grade” experience for residential customers.
Mobile-First Architecture: Rebuilt the entire front-end to ensure lightning-fast performance on mobile devices, enabling engineers to download technical specification PDFs and place orders directly from their job sites.
SEO & Speed Optimization: Implemented a “Headless” inspired speed optimization strategy to achieve sub-2-second load times, combined with automated Schema Markup for product rich snippets in Google search results.
Outcomes / Results:-
The digital transformation of Ducting Supplies turned a static catalog into a high-converting, scalable sales engine:
180% Surge in Mobile Traffic: The new mobile-optimized UI became the primary driver for on-site contractor orders.
50% Increase in Average Order Value (AOV): By implementing “Complete the System” cross-sell recommendations (e.g., matching seals and clips with duct lengths), customers began purchasing full solutions rather than individual parts.
110% Growth in Organic Search Visibility: Technical SEO improvements helped the brand dominate Page 1 for high-intent terms like “industrial ducting supplies” and “galvanised ventilation parts.”
Reduced Operational Overhead: Automating trade pricing and inventory management allowed the team to handle a 3x increase in order volume without hiring additional administrative staff.