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SEO For Ducting Supplies

ducting seo

The Problem:-

Ducting Supplies, a specialist UK vendor for ventilation and extraction parts, was hitting a “Visibility Plateau.” Despite having an extensive inventory, their website was functionally invisible for the most profitable B2B search terms. The primary issues included poor indexation of their thousands of technical SKUs and a lack of localized authority. They were losing out on high-intent traffic from HVAC engineers and contractors searching for specific components like “150mm galvanised spiral ducting” or “commercial extractor fans UK.” Furthermore, a lack of technical content meant that even when users did find the site, they didn’t stay, as there was no expert guidance to assist with complex industrial specifications.

The Solutions:-

We implemented a “Technical Authority” SEO strategy designed to capture the full spectrum of the B2B buyer journey:

  • Granular Keyword Mapping: We moved beyond generic terms to target “Long-Tail” technical specs. We optimized every collection and product page for specific diameters, materials, and compliance standards (e.g., DW/144), ensuring the site appeared for ultra-specific engineering queries.

  • Content Hub Development: We launched a “Knowledge Center” featuring technical blogs and “How-To” guides (e.g., “How to choose the right ducting for a commercial kitchen”). This attracted users at the research stage and kept them on-site longer, boosting “Time-on-Page” signals.

  • Technical SEO & Site Speed: We performed a deep-dive audit to fix crawl errors and implemented “Lazy Loading” for their vast product imagery. This ensured that contractors on-site with poor mobile signals could still load product pages instantly.

  • Niche Link Building: We focused on acquiring high-authority backlinks from UK-based construction, manufacturing, and interior design directories to establish Ducting Supplies as a trusted national distributor.

Outcomes / Results:-

The SEO overhaul transformed Ducting Supplies from a quiet online shop into a major industry player:

  • 135% Increase in Organic Traffic: Within the first 8 months, the site saw a massive surge in non-paid visitors, primarily driven by technical search terms.

  • Top 3 Rankings for 50+ Key Terms: The brand now dominates the first page of Google for highly competitive terms like “industrial ducting,” “spiral ducting UK,” and “ventilation components.”

  • 70% Growth in B2B Leads: By ranking for professional-grade keywords, the quality of traffic improved, leading to a significant rise in wholesale account applications and bulk quote requests.

  • Lowered Customer Acquisition Cost (CAC): The increase in organic “free” traffic allowed the brand to scale back on expensive PPC ads while simultaneously increasing their total monthly revenue.

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