Aeronox Solutions

Icon
Chat With Us Now

Digital Marketing For Discover IBT

discv

The Problem:-

Discover IBT, a UK leader in interactive display technology and Hive software, possessed a world-class product line but lacked the digital infrastructure to reach a global audience. Their online presence was fragmented, suffering from low organic search visibility for high-value B2B terms and a website that lacked clear conversion pathways for different sectors like education, healthcare, and corporate. This resulted in a heavy reliance on outbound sales and high-cost paid advertising to generate leads. Furthermore, without a cohesive content strategy, potential clients were unable to find technical documentation or tutorials, leading to a high support burden and missed opportunities to establish brand authority.

The Solutions:-

We implemented a 360-degree digital marketing transformation focused on building a sustainable, inbound lead engine:

  • SEO & Content Authority: Conducted a deep technical audit to fix Core Web Vitals and mapped out a “Topical Authority” strategy. We created deep-dive industry solution pages and Hive software tutorials to capture high-intent B2B search traffic.

  • Precision PPC: Launched multi-channel Google Ads and LinkedIn campaigns, utilizing “Lookalike” audiences from existing B2B clients to target decision-makers in the education and corporate sectors.

  • Conversion Rate Optimization (CRO): Redesigned key landing pages with a “Request a Demo” focus, simplifying the user journey and integrating live chat for real-time technical inquiries.

  • Strategic SMM: Developed a LinkedIn-first social strategy, showcasing real-world case studies and “behind-the-technology” videos to build trust with global procurement teams.

Outcomes / Results:-

The integrated strategy transformed Discover IBT into a digitally-led global competitor. Key results included a 95% increase in organic traffic and a 68% surge in high-quality inbound leads, effectively shifting the sales model from “hunting” to “harvesting.” The brand successfully achieved Page 1 rankings for 40+ priority keywords, establishing it as the go-to authority for interactive displays. By reducing the dependency on paid advertising and streamlining the digital journey, Discover IBT saw a significant reduction in Cost Per Acquisition (CPA) and now possesses a scalable digital asset that supports its mission of becoming a global leader in interactive technology.

Scroll to Top