SEO For Ducting Delivered
The Problem:-
Ducting Delivered, a UK-based provider of industrial and commercial ventilation components, faced a significant “Digital Ceiling.” While they offered high-quality galvanized spiral ducting and accessories, their website was functionally invisible to their core B2B audience. The brand suffered from technical SEO decay, with slow page speeds and a lack of mobile optimization that frustrated contractors on-site. Furthermore, their search visibility was limited to their own brand name, leaving them out of the competition for high-volume, “money” keywords like “spiral ducting UK,” “commercial ventilation supplies,” and “galvanised ducting components.” Without a structured content hierarchy, search engines were unable to categorize their thousands of technical SKUs, resulting in a stagnant organic lead flow.
The Solutions:-
We implemented a “Performance & Authority” SEO framework to transform the site into an industrial procurement powerhouse:
Technical Architecture Cleanup: We optimized the Shopify-based infrastructure, improving Core Web Vitals and implementing a clean URL structure that grouped products by diameter and material, making it easier for Google to index.
Topical Authority Strategy: We moved beyond product names to create Technical Buying Guides and “How-to” content (e.g., “How to calculate airflow for commercial kitchens”). This positioned the brand as an expert resource, not just a seller.
High-Intent Keyword Mapping: We optimized every collection and product page for long-tail, high-intent terms used by HVAC engineers and procurement officers, such as “galvanised steel spiral pipe 150mm” and “fire-rated ducting connectors.”
Industrial Backlink Acquisition: We secured placements and citations from UK-based construction, engineering, and HVAC trade publications to build domain authority and local trust.
Outcomes / Results:-
The strategic SEO intervention successfully broke the digital ceiling for Ducting Delivered, yielding a 120% increase in organic search traffic within the first 10 months. The brand moved from invisible to a dominant market position, with over 50 priority industry keywords reaching Page 1 of Google. This visibility drove a 65% increase in high-value B2B inquiries and wholesale orders, significantly reducing the company’s reliance on paid advertising. By aligning technical excellence with a deep understanding of the HVAC buyer journey, Ducting Delivered is now a primary digital destination for ventilation professionals across the UK.