Web Development For Ducting Delivered
The Problem:-
Ducting Delivered, a premier supplier of high-quality industrial and commercial ventilation systems, faced a critical “Digital Disconnect.” Their existing online presence was largely a static catalog that failed to handle the complexities of technical B2B and B2C transactions. Key pain points included:
Technical Information Overload: Customers struggled to find specific ducting sizes, materials, and compatibility data within a disorganized product structure.
Checkout Friction: High-value B2B clients were forced to call for quotes rather than having a seamless “Request a Quote” or tiered pricing system available online.
Mobile Inefficiency: Contractors and HVAC engineers attempting to source parts while on-site were met with a non-responsive design, leading to high abandonment rates.
Lack of Trust Signals: Despite being a leader in the UK market, the site didn’t effectively communicate the technical standards (like DW/144 compliance) necessary to secure large-scale commercial contracts.
The Solutions:-
We engineered a high-performance Shopify platform specifically designed to bridge the gap between retail ease-of-use and industrial technicality. The digital overhaul focused on:
Advanced Technical Filtering: Implemented a custom “Product Finder” that allows users to filter by diameter, material (Galvanised, Stainless Steel), and system type (Spiral, Flexible) in real-time.
Hybrid B2B/B2C Checkout: Developed a “Dual-Path” checkout. Retail customers can purchase instantly, while B2B trade accounts gain access to tiered volume pricing and a “Quick Order” list for bulk replenishment.
Responsive Mobile-First Interface: Rebuilt the entire front-end architecture to ensure that HVAC professionals can easily browse, spec, and order parts directly from their mobile devices while on a job site.
Integrated Technical Resource Hub: Launched a dedicated section for CAD drawings, installation guides, and airflow calculation tools, transforming the site from a simple shop into an essential engineering resource.
Outcomes / Results:-
The digital transformation of Ducting Delivered resulted in a massive shift in their market positioning and operational efficiency:
150% Increase in Mobile Conversions: On-site orders from contractors became a primary revenue driver thanks to the speed-optimized mobile UI.
60% Reduction in Sales Support Time: By automating tiered pricing and technical spec downloads, the internal team spent significantly less time on manual quoting.
Top-Tier Brand Authority: The inclusion of professional technical documentation helped Ducting Delivered secure contracts with larger industrial firms that require rigorous compliance data.
Scalable Architecture: The new Shopify-based foundation now supports 10x the traffic volume, allowing the brand to expand its product range into specialized ventilation sectors without further technical debt.