Web Development For Index House
The Problem:-
Index House, designed as the most luxurious student accommodation in Leeds, faced a unique “Trust and Transparency” hurdle. Unlike standard commercial halls, Index House is a not-for-profit development where 100% of the rental income is repatriated into Zakat Trust accounts to fund global charitable projects. The digital challenge was twofold:
The Luxury vs. Charity Paradox: The brand needed to market a high-end, all-inclusive luxury living experience (gym, study rooms, premium suites) while simultaneously communicating its deeply altruistic mission without confusing potential student residents.
Complex Stakeholder Profiles: The website had to serve three distinct audiences: students looking for a premium home, Zakat Trustee account holders tracking their “investment” impact, and the beneficiaries of global projects in Pakistan and Africa.
Transparency of Funds: Because it is a non-profit, there was a critical need for a digital system that proved where the money went—moving beyond simple claims to showing real-time impact and the specific roles of the six senior trustees.
The Solutions:-
We engineered a “Purpose-Driven” E-Commerce & Impact Platform that treats charity as a core feature, not just a footnote:
“Lux-Trust” UI/UX Design: We developed a dual-layered interface. The primary “Student” layer focused on high-conversion features like 360° virtual room tours and “Reserve My Room” booking engines. The secondary “Impact” layer featured high-definition video backgrounds of the charitable projects funded by the building.
Trustee Transparency Hub: We built a dedicated “Our Trustees” section with professional profiles for each member (including Hanif Malik, OBE, and Chairman Zulfiqar Baig), detailing their 200+ collective projects. This established immediate credibility for both residents and donors.
Dynamic Charitable Mapping: Integrated an interactive map and project tracker that visualizes the “Profit-to-Impact” journey—showing how a student’s rent directly funds vocational schools in Jhelum, Pakistan, or clean water wells in The Gambia.
Bespoke Booking & All-Inclusive Management: A custom-built backend to handle the Leeds-specific “All-Inclusive” package, managing utility inclusions, room availability, and professional/student rental contracts seamlessly.
Outcomes / Results:-
The digital transformation of Index House successfully bridged the gap between luxury living and global giving:
100% Occupancy Target Met Faster: By leading with the “Feel Good Factor” (living in luxury while doing good), Index House achieved full occupancy ahead of the academic cycle compared to local commercial competitors.
Enhanced Donor Confidence: The transparent Trustee and Charity sections led to an increase in “Zakat Trust” account inquiries from high-net-worth investors looking to replicate the Index House model.
Top Search Visibility in Leeds: The site successfully ranked for both luxury-intent keywords (“Luxury student accommodation Leeds”) and ethical-intent keywords (“Not for profit housing Leeds”), capturing a unique niche of socially conscious students.
Streamlined Administrative Operations: The automated reservation and inquiry system allowed the trustees to spend more time on field projects (like building hospitals) rather than manual room management.